Perú Mucho Gusto establishes itself as a carbon neutral fair thanks to the compensation of its emissions through Green Gold Forestry’s Amazon conservation project.
From July 25 to 28, during the national Fiestas Patrias celebrations, the Perú Mucho Gusto fair —organized by PROMPERÚ in the city of Tacna— welcomed over 217,000 attendees, 10% of whom were international tourists. The event reaffirmed its commitment to environmental sustainability by becoming a carbon neutral event, compensating for its carbon footprint through Green Gold Forestry’s (GGF) Green Gold Loreto 1 (GGL1) conservation project in the Peruvian Amazon.
The carbon footprint generated during the event was measured by sustainability consultancy ALWA, who specialize in corporate climate strategies. They calculated the CO₂ emissions associated with travel, energy consumption, and other logistics of the fair. These emissions were then offset through the purchase of verified carbon credits from GGF’s Green Gold Loreto 1 (GGL1) project.
Located in the Loreto region, GGL1 protects more than 183,000 hectares of Amazon rainforest using the Improved Forest Management (IFM) methodology. This project not only prevents deforestation in one of the most vulnerable areas of the country but also actively contributes to biodiversity conservation and local development through environmental education, gender equity programs, and sustainable productive activities with neighboring communities.
“For us, it’s very important that the fair is carbon neutral, because we are fully aware that events like this generate real environmental impact. But by measuring the carbon footprint, we can offset it and contribute to the conservation of water, forest, and land habitats. […] We looked for a project that not only protects ecosystems, but also promotes innovation, green businesses, and sustainability for Indigenous communities. This way, we all contribute to preserving the Amazon, the lungs of the Earth,” said Simy Zegarra, sustainability lead for the fair’s organizing team at PROMPERÚ.
The alliance between PROMPERÚ, ALWA, and GGF not only ensures the carbon neutrality of the event but also highlights the value of forest conservation projects in the fight against climate change. It underscores the need for commitment from the public and private sectors, as well as from civil society.
It’s worth noting that this is not the first time Perú Mucho Gusto has embraced carbon compensation. Since its first edition in Lambayeque, the fair has carried out climate action with the support of GGF’s conservation project.
This experience proves that the gastronomic sector can also be an active ally in combating climate change — integrating sustainability into the celebration of Peru’s rich traditions and flavors.
