Peru Mucho Gusto reaffirmed its commitment to sustainability by offsetting part of its carbon emissions through Green Gold Forestry’s Amazon conservation project.
From July 25 to 28, during the national Fiestas Patrias celebrations, the Perú Mucho Gusto fair —organized by PROMPERÚ in the city of Tacna— welcomed over 217,000 attendees, 10% of whom were international tourists. The event reaffirmed its commitment to environmental sustainability by partially offsetting its carbon footprint through Green Gold Forestry’s (GGF) Green Gold Loreto 1 (GGL1) conservation project in the Peruvian Amazon.
The carbon footprint generated during the event was measured by sustainability consultancy ALWA, who specialize in corporate climate strategies. They calculated the CO₂ emissions associated with travel, energy consumption, and and other logistical factors related to the fair. Subsequently, a portion of these emissions was offset through the purchase of verified carbon credits from GGF’s Green Gold Loreto 1 (GGL1) project.
Located in the Loreto region, GGL1 protects more than 183,000 hectares of Amazon rainforest using the Improved Forest Management (IFM) methodology. This project not only prevents deforestation in one of the most vulnerable areas of the country but also actively contributes to biodiversity conservation and local development through environmental education, gender equity programs, and sustainable productive activities with neighboring communities.
The alliance between PROMPERÚ, ALWA, and GGF helped reduce the environmental impact of the event and highlight the value of conservation projects in the fight against climate change, emphasizing that these efforts require the joint commitment of the public sector, private organizations, and citizens.
It’s worth noting that this is not the first time Peru Mucho Gusto has chosen to offset its carbon footprint. In its first 2025 edition in Lambayeque, the fair fully offset its footprint with the support of GGF’s project.
This experience proves that the gastronomic sector can also be an active ally in combating climate change — integrating sustainability into the celebration of Peru’s rich traditions and flavors.
